Wednesday March 20th


  • DAY 1
  • Networking Activities
  • One-to-One Sessions
  • Panel Discussions
  • Others

  • 08:30 - 09:00

    Registration and Welcoming Coffee  

  • 09:00 - 09:10

    Welcoming remark and industry overview  

  • 09:10 - 09:30

    One to One Session  

  • 09:30 - 10:15

    Digital Migration process in Francophone African countries  

    Progress on the digital migration in Francophone African countries is slow and there are several reasons why things are moving slowly in these countries. Policy-makers and regulators find it hard to believe that a process that involves everyone owning a television buying a new set-top box is neither feasible nor sensible in the African context. In this panel, speakers will identify the obstacles that will need to be overcome to complete the DTT process.

  • 10:15 - 11:00

    TV and broadcasting evolution: Country focus Ivory Coast  

    The TV and broadcasting industry is evolving rapidly in Ivory Coast leading to the emergence of new players and services. The digital migration process is ongoing and private satellite television and platforms flooded the Ivorian market with their attractive offers. Speakers from this panel will give an overview of the country potential in term of TV broadcasting

  • 11:00 - 11:30

    Coffee Break  

  • 11:30 - 12:00

    Public and private FTA evolution and new development  

    Public and private broadcasters are important in Africa as most Africans get their information, education and entertainment from them. However, many of them struggle to remain competitive and profitable with the arrival of pay tv operators and OTT. The panellists will try to enlighten us on how public and private broadcasters can strengthen their position and embrace the digital era.

  • 12:00 - 12:30

    Local production trends: what partnerships?  

    As demand for local content increases across Africa, players and operators are going into local production. However, the industry is not growing as rapidly as one would hope, producers, filmmakers and talent are there, but the funding is not. Partnership with international players seem necessary to build a robust African film industry.

  • 12:30 - 13:30


  • 13:30 - 14:15

    Advertising opportunities in the new TV ecosystem  

    In recent years, advertising in French-speaking sub-Saharan Africa has undergone an important metamorphosis linked to the liberalization of markets, the creation of new advertising offers and the development of digital. These new opportunities open unprecedented opportunities for advertisers, agencies and the media. How to better understand and benefit from these opportunities?

  • 14:15 - 14:35

    One to One Session  

  • 14:35 - 15:20

    Telecom: Infrastructure developments & Regulatory challenges  

    The telecom sector in French-speaking Africa offers good opportunities. However, if operators can rely on their traditional services, such as voice and data, to generate comfortable margins, they now have to deal with the advent of a new type of competition, offering alternative voice and data services. Operators must reinvent their business model in order to build new services that will guarantee their future profitability as well as facing the increasing pressure of the regulators . How to place the customer at the center of strategies to take advantage of the ongoing digital transformation process on the Continent ?

  • 15:20 - 16:00

    Coffee Break  

  • 16:00 - 16:20

    One to One Session  

  • 16:20 - 17:05

    How to combat piracy in the Francophone Africa Pay TV ecosystem  

    Piracy is a looming threat causing loss of revenue to the media industry worldwide and Africa has not been spared with more than 180 million euro loss per year. Despite good regulation, piracy in the Pay TV market in Francophone africa is still on the rise.  Panellists will explore ways and means to curb piracy across Francophone Africa.

  • 17:05 - 17:15

    Closing Remarks and Vote of Thanks