Business Director Africa & Europe | Médiamétrie
44 yo, he worked 5 years within radios as DJ, journalist, programmer… He worked to the sponsoring and partnership department of organisation committee of FIFA Football World Cup 98, in Marseille. After a first experience within Médiamétrie (Radio department) then within Canal+, he joined the swedish start up Freefund.com as PR and Marketing Manager. He funded his own company (Kat-events) before joining Médiamétrie as Communication Manager. In December 2010, he was appointed Project Director in the Audience Measurement BU, with the responsibility for designing the portable electronic measurement system of Médiamétrie. Since February 2015, he is Business Director Africa & Europe in MetricLine department, whose mission is to export abroad the technological and methodological expertise of Médiamétrie.